The curious case of the Russian JCB dealer and the millionaire

Questions have arisen over sales of the British diggers in Russia after sanctions over the war in Ukraine descended Guests huddled beneath a leaden Moscow sky as the opening chimes of Tchaikovsky’s Dance of the Sugar Plum Fairy rang out across a car park. On cue, a fleet of JCBs rumbled into life to begin their favourite party trick: the dancing diggers. It was October 2016 and JCB, one of the UK’s biggest privately owned companies, was celebrating the opening of a 2bn rouble (£25m) factory on the outskirts of the capital. The factory would assemble and service JCBs but had been paid for by its Russian dealer, Lonmadi. Continue reading...

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